Tuesday 3 July 2012

A dissection on Euro 2012

Another Euro cup has passed by with its spirit and exertion engraving completely on the minds of the soccer hooligans across the globe. And this Euro witnessed many new stuffs; it has hardly had any nerve ending matches, neither had 'the very famous comebacks' nor had any surprise early exits...In short, except one or two, every game looks very dull and boring. It also witnessed the third consecutive Championship victory of the defending champions without much effort and the worst defeat by any team in finals of any major Championship. And finally regarding the telecast in India, this was one of the worst telecasts I ever had in my life. Even the Carling Cup and Santosh trophy telecasts were much better than this year's Euro (Thanks to Neo Sports!!!!)

One final Note from the Champions
There are however some lessons from this year's Euro. At first, They proved; In a country like Spain which has done budget cuts of over €27 billion this year, training the lads for defence and forward positions is a luxury and not a necessity. And hence they concentrated on midfield and won it and proudly said to the world that "Midfield becomes the corner stone in every football match". A defensive midfielder can play in centre backs, an attacking midfielder can play in forwards. That's what happened for Spain.
Secondly, football is a team game and so the chemistry between the players, harmony among them off the field etc. become crucial which marks the way to exit for many big bosses like France, England etc. Many powerhouses like Ronaldo, Rooney, Benzema etc miserably failed towards the end, not because of lacking their pin point accuracies or in creating chances, but because the other players failed to support them effectively.
Thirdly, Have a definite and unique plan towards every team. There is no rocket science in this, Stop the supply/passes/crosses of the opponents, then create passes, have more possession and attack silently.

Decoding Spain!!!!! a necessity....
 The back-to-back victories of one team/player will remain some certain bad impacts on the future of a game. The direct impact which can be pointed out is, the alleviating number in viewership which was exactly happened in F1 when Schumacher won five consecutive World Championships, also when Australia were on the road to victory for consecutive third time in Cricket World Cup 2007. So if another country fail to defeat Spain for one next time, then it will have serious impact on the viewership across the globe. Because, the beauty of every game is its prevailing uncertainty, and if that uncertainty never exists, it will kill the game apparently.

How Companies celebrated Euro??
(In India) Carlsberg, Touborg, Cadbury, Samsung, Nokia, Reliance Netconnect etc have utilized their opportunity quite well by showing their ads very often in this Euro. And the sales for many companies has increased during this period.

 In India, Airtel come up with an offer to the kids by giving a chance to join in Manchester Youth Academy. this however was purely a good marketing campaign and they worked out it very well.
Though Nike launched their Euro ad this time too and had a record 9 million views in first 3 days, they never build on it by showing their ads like others did.

Note: Hope for a better and interesting Euros in the later years with a new Champion kissing on the trophy. Also hoping for a better telecast partners next time...!!!!

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